A fulfillment partner is an essential player in your DR efforts. While their strategic location is an important factor their services go far beyond processing your customer’s orders. Providing customer service and having a team well trained in saving sales or selling additional products can have a great impact on your campaigns lifetime value. In addition, having a good back end order management system is critical to the success of a campaign especially with continuity programs. PCR Marketing works with many of the premier fulfillment firms and will find the right one to fill your needs. In addition, when an outside firm is required for a more robust order management system or customers service we can bring those assets to the table.