It all starts with a plan and the development of sound numbers for both a successful marketing and financial strategy. Paul not only understands the value of ROI but also the need for sound financial management to ensure you have the funds needed to continue to support the campaign, So he not only manages the campaign, he makes sure you are financially sound. He is well versed in statistical analysis, market research and budgeting. One of his key clients often says “Paul could be put into any business and be a CMO, CFO, CEO and move seamlessly through each discipline”.
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